Who are you really building for, and who gets to decide?
01 / The question
Products become sharper when founders distinguish the buyer, user, audience, and people who influence the final choice.
02 / Notes from the room
The conversation continues after the event.
01
Different players can want different outcomes.
02
Observation often reveals more than assumed personas.
03
A clear audience creates more precise communication.
03 / Next FreezeFrame