What can competitors teach you about your own position?
01 / The question
Competition is useful evidence. It reveals customer expectations, category habits, and the space a founder can choose to occupy differently.
02 / Notes from the room
The conversation continues after the event.
01
Study the category without copying its defaults.
02
A competitor can validate demand without defining your position.
03
Distinct value needs language customers can repeat.
03 / Next FreezeFrame